This course explores the dynamic field of digital
marketing, covering essential concepts and strategies. Participants will learn
various aspects, including search engine optimization (SEO), social media marketing,
content marketing, email marketing, and analytics. Through practical exercises
and case studies, students will gain proficiency in developing and implementing
effective digital marketing campaigns. By the end of the course, participants
will possess the skills to drive online visibility, engage target audiences,
and achieve marketing objectives, enabling them to pursue exciting
opportunities in the digital marketing industry.
Topics for this course
Total learning: 36 Topics Chapter: 8
Digital Marketing Ecosystem
·
The Current
Opportunity
·
Digital
Marketing Channels
·
Careers in
Digital
Computers & internet
Basic
·
Computers
& Internet Basics
·
Networking
Terms & Concepts
·
Web Browser
& The Internet
·
MS Office
·
Internet Research
Google Workspace Mastery
·
mail
Customization
·
Google Docs
·
Google Slides
·
Google Forms
·
Google Sites
SEO Core
·
SEO Keyword
Research
·
On-Page SEO
·
HTML for SEO
·
Off-Page
& Local SEO
Digital Graphics Creation
·
Basics of
Banner Creation
·
Resume
Creation in Canva
·
Social Media
Post Creation in Canva
·
YouTube
Social Media Optimization
·
What is
Social Media & Why Care
·
Facebook for
Business Marketing
·
Instagram for
Business Marketing
·
Linkedin
Profile Setup
Video Creation & Editing
·
Video Script
& Shooting
·
Explainer
Video Creation
·
Social Media
Reel Creation
·
Basic Video
Editing
·
Setting
Youtube Channel
·
Uploading
Video on Youtube
Online Advertising
·
Introduction
to Ad Types
·
Types of
Bidding
·
Ad Auction
Process
·
Ad Targeting
Methods
·
Ad Budgeting
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