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Digital Marketing

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Description

This course explores the dynamic field of digital marketing, covering essential concepts and strategies. Participants will learn various aspects, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. Through practical exercises and case studies, students will gain proficiency in developing and implementing effective digital marketing campaigns. By the end of the course, participants will possess the skills to drive online visibility, engage target audiences, and achieve marketing objectives, enabling them to pursue exciting opportunities in the digital marketing industry.

What You will Learn?

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Analytics

Topics for this course

Total learning: 36 Topics   Chapter: 8

 Digital Marketing Ecosystem

·         The Current Opportunity

·         Digital Marketing Channels

·         Careers in Digital

Computers & internet Basic

·         Computers & Internet Basics

·         Networking Terms & Concepts

·         Web Browser & The Internet

·         MS Office

·         Internet Research

 Google Workspace Mastery

·         mail Customization

·         Google Docs

·         Google Slides

·         Google Forms

·         Google Sites

 SEO Core

·         SEO Keyword Research

·         On-Page SEO

·         HTML for SEO

·         Off-Page & Local SEO

 Digital Graphics Creation

·         Basics of Banner Creation

·         Resume Creation in Canva

·         Social Media Post Creation in Canva

·         YouTube

 Social Media Optimization

·         What is Social Media & Why Care

·         Facebook for Business Marketing

·         Instagram for Business Marketing

·         Linkedin Profile Setup

 Video Creation & Editing

·         Video Script & Shooting

·         Explainer Video Creation

·         Social Media Reel Creation

·         Basic Video Editing

·         Setting Youtube Channel

·         Uploading Video on Youtube

 Online Advertising

·         Introduction to Ad Types

·         Types of Bidding

·         Ad Auction Process

·         Ad Targeting Methods

·         Ad Budgeting